Friday, March 27, 2020

What’s on your Mind?

October 14th, 2019 was the second Monday of the month, which is a national holiday "The National Columbus Day" for many American countries. But, it wasn’t the case in San Francisco. That day, I was at Twitter and I had a meeting at 2pm. All morning, one thing kept going over and over in my mind: How can I join the group of ladies who will visit Facebook Headquarters at 5pm?

Indeed, the Techwomen program scheduled a visit to Facebook HQ that day, but the number of participants was limited and the registration for the event was closed days ago. Fortunately, at noon, I met Menna Ayad an engineer from Egypt hosted at Twitter; she told me that a lady has already unsubscribed from the event. Immediately, I registered to the event through the mobile application. I was very grateful to be able to achieve one of my objectives on my long wish list.

At Facebook, we started the visit with two short presentations. The first presentation, given by Marie Carter, was about Facebook campus and values, while the second one was given by Shagufta Ahmed and was about Facebook Data Center. Afterwards, we attended an interesting panel discussion with Simeng Dai and the two Moroccan ladies Amal Elhadri and Amal Lozi working there. They talked about Facebook team culture and shared with us some of their experiences.

After that, the visitors were split into groups, and each group was guided by an employee from Facebook. I was happy to be with the Moroccan participants and have Amal Elhadri as a guide. Together, we spent a wonderful time visiting the place and talking about Facebook values and mission.

Be Open, Be Bold, Move Fast and Focus on the Impact

Inside Facebook, the buildings are designed to reflect the social networking company’s culture and to reveal its atmosphere of change and innovation: "Be Open, Be Bold, Move Fast, Focus on the Impact".

I read somewhere that Facebook hired two consultants from Disney to make the campus look like a small town. No wonder I had the feeling to be in Disney Land! In fact, the campus resembles a small village with colorful buildings, walkways, trees and benches. Beautiful small bridges whose design was inspired from the Golden Gate Bridge, link between the buildings to reflect the social networking company’s stated mission of bringing communities together and to remind the “Be Open” value to employees and visitors.

Moreover, Facebook offers amazing work areas to its employees that help them relieve from the stress and encourage them to be creative and to focus on creating impact. So, if you are a passionate reader like me, there are kiosks where you can borrow books to read for free! If you like chess, there is a place where you can play it. There is also a gaming room called “The Arcade” open to employees and visitors alike.

Facebook offers a kind of village with all the amenities where employees can gather, create and relax. There are accessible bikes that employees can use to move from place to place in the huge campus. There are showers, lockers, changing rooms, dry cleaning, nail salon, massage chair… There are vending machines for food but also vending machines for electronic gadgets. There is a shop store where you can buy some gifts like tee-shirts, stickers… 
Or, if you need just a place to relax, there is a big roof top garden, where you can simply admire the trees and birds!

In Facebook, all corridors and walls give you the impression that you are in an art gallery; you see everywhere posters and some beautiful artworks. Employees are encouraged to create their own art and print posters. They also have been provided numerous walls where they can express their opinions. These walls mirror the main social network’s goal which is helping to connect people.

After the tour, it was dinner time. No one is going hungry at this place! Facebook has many restaurants offered to the employees and their guests for free. There is a barbecue place, a pizza place, a taco place, a burger place, a juice bar, an ice cream bar, a dessert bar and much more. Actually, I felt like I was in a park not in a company, especially when I saw some employees sitting there with their families. I was told later that if you work at Facebook you have the right to invite your family. I noticed that people there were very kind and courteous and looked happy. Diversity in the place really reflects the social platform culture.

The restaurant isn’t the only place where you can eat. Indeed, each floor has a kitchen; if you are an employee or a visitor you can bring coffee or anything from fridges: snacks, soda, organic juices, tea and spark water for free!


During the tour, I forgot that I was in a technology company. It was like a tourist area! The only time I felt that I was in a workplace was when we visited the open space offices where taking pictures was prohibited. The open space also includes designated areas for meetings and quiet independent work. All employee workstations are equipped with height-adjustable desks. Even Mark Zuckerberg, the company’s CEO, is located at one of these open plan workstations.

The Facebook campus exceeded completely my expectations. This was a great learning opportunity and an unforgettable experience. At the end of the visit, an idea was on my mind: It is not by chance that Facebook is the world’s number one social media platform. The campus reflects the creativity, the hard work and also the care and respect that the company shows for their high skilled employees. This is a place where you can see collaboration and innovation. This is a place where you can feel a lot of energy and enthusiasm!


The Rabbit is now running. He looks happy!
Do you see what I see? Do you hear what I hear?
He approaches a flock of birds and they leave together! Who are they and where are they going?
We should follow him to know…

Stay connected and be awake!

To be continued…

Rachida Khtira 

Image Credit : Pinterest

Tuesday, February 25, 2020

I Post, Therefore I Am

René Descartes (1596, 1650) said “I think, therefore I am” and Jean Jacques Rousseau (1712, 1778) said “I feel, therefore I am”. In the social media era, there is another version of this quote :
“I post, therefore I am”.

I have always been fascinated by social media. 

As a computer science engineer, I have been most interested in how social media platforms work: the data management, the software stacks and the company’s culture. Furthermore, as a data science enthusiast, I have been curious to learn how these companies exploit all this big amount of stored data and for what purposes. However, social media isn’t just about technology. Social media is also about humans. All these posts, tweets and contents could tell us meaningful insights about people and communities. On Facebook, Instagram, LinkedIn, Twitter and YouTube people are sharing information and make connections more easily and quickly. On a personal level, social media allows people to learn new things, develop their interests, spread their culture and ideas, communicate with family and friends and even find the future spouse. On a professional level, social media is used to upgrade knowledge and build professional network by connecting with other professionals in a particular field. At the business level, social media allows companies to promote their products and services, find and keep customers and receive their feedback. It is amazing how this technology is impacting our life and changing our thinking and habits in many ways. Nowadays, social media is no longer a luxury. It's a necessity.

After being selected to participate in the Techwomen program, I received an email from Katyrn Zee, the current program director. The email provided a general timeline of important dates, information, and steps I must take to confirm my participation. Among other things, I had to complete an online Mentorship Matching Survey. The questions asked in this survey are used to match participants with the best professional mentors and with the most suitable host company for their profiles and expectations. The Mentorship Matching Survey was supposed to give me the opportunity to promote myself and communicate my professional preferences and objectives. In the same survey, I had to choose my favorite host company among a long list and justify my choice. LinkedIn and Twitter were on the list in the social media group. Obviously, I chose both of them. To justify my choice, I wrote the following short essays:

Why LinkedIn? 
“I use LinkedIn like hundreds of millions of people around the world. I am so amazed by its reliable and high-quality platform that helps professionals to share knowledge and expertise, useful information, job and training opportunities. I have read once a quote said by the CEO Jeff Weiner "Data really powers everything that we do."; Personally, I love working with data. I have learned how to structure, store, secure, present and analyze data.  Wondering how LinkedIn keeps up with our job preferences, our connection suggestions and stories we prefer to read, I wanted to discover how Big Data and Data Analytics help LinkedIn predict what kind of information we need to know and what is the big data ecosystem and management mode supporting all this great work...”
 Why Twitter? 
“As I am a woman who believes in the power of words, I always was impressed with the way Twitter was transforming communication around the world; one short sentence even one word could impact individuals, communities and a whole country. Professionals, scientists, politicians, activists and stars exploit this platform to be more influent. When exploring Twitter teams in the website, I found that there are two teams that could offer me an interesting experience in my interest focus. These teams are: "Data science and Analytics" and "machine learning". I think this company will give me the opportunity to discover the technical and the managerial ecosystem that support this amazing platform.  Also, the following words about the company culture seduced me when surfing on the website: "Passion and personality matter. You'll work with creative and curious people across the globe, and we want you to feel comfortable being yourself every day you're here".

A few months after submitting the survey, I received another mail from Katyrn Zee saying that I was matched with a team of professional mentors at Twitter San Francisco. At that moment, I couldn’t hold my emotions. I was thrilled to be hosted by this famous company for three weeks and very much looking forward to meet up with my future mentors.

Later, during the program, I was also lucky to attend a workshop at LinkedIn in Mountain View and a tour visit to Facebook headquarters in Menlo Park.


“In order to inspire people, that’s going to have to come from somewhere deep inside you”
Jeff Weiner, CEO of LinkedIn

LinkedIn is the most reputable online platform for professionals across the globe. Like millions of members, I am a Jeff Weiner’s follower, the current CEO of LinkedIn. Actually, I am a big fan of his posts, articles and his inspirational quotes about Leadership. He was voted one of Glassdoor’s Highest Rated CEOs by employees in 2019. In a letter to his staff, Jeff Weiner stated: « Every day I come into work, I’m primarily guided by two things: First, realizing our mission and vision. Second, I focus on every day is making our culture and values come to life”. I always have found LinkedIn’s vision very inspiring and ambitious: “To create economic opportunity for every member of the global workforce”! It creates an emotional attachment for employees and gives them a clear image of their future impact in the world. This is important for any organization or company to be successful and competitive. As a consequence, since 2008, LinkedIn has grown its membership from 33M to more than 600M, increased its revenue from $78M to over $7.5B and expanded the team from 338 employees to over 16,000.

On October 11th 2019, I attended a workshop at LinkedIn headquarters in Mountain View. You can imagine how excited I was. The main goals of the workshop were to learn how to use best practices to design sustainable initiatives and how to turn ideas into actions to further develop a social project. Unfortunately, meeting with the CEO wasn’t in the agenda! However, I had the opportunity to meet some incredible engineers and managers there. Furthermore, as we were in LinkedIn the famous platform of networking, the agenda contained also additional networking activities alongside our impact coaches. 

We began the day with the fun “Networking Bingo” game. Each participant had to answer to a number of questions using a specific grid. For example: “What is the first letter of your first name?” or “What is your professional background?” etc. Then, he should stand up and walk around the room. For each question, he had to identify an individual that has the same answer, write his name in the handout and then start a discussion with him. Each participant shouldn’t have the same person’s name more than one time. The game’s main goal is to understand the importance of being able to find common ground with people and using it to make connections with them in order to achieve professional and personal objectives.  

I had the opportunity to discuss some interesting ideas about my volunteering activities, my career and my home country with some Techwomen ladies and LinkedIn engineers starting from a simple answer, for example 'R' the first letter of my first name. The game also reflects some challenges we face when we practice networking with new people who have different culture or background. 

After the game, Meg Garlinghouse, the head of social impact at LinkedIn presented the “Plus One Pledge” concept to the participants. This pledge consists of committing to share time, experience, and connections network with at least one person who doesn’t have access to the same resources we do. According to LinkedIn, a member who grew up in an affluent zip code is three times as likely to have a strong network as one who grew up in a poor zip code; members who went to a top college are twice as likely to have a strong network as those who didn’t; and those who worked for a top company in their first job are twice as likely to have a strong network as those who didn’t. The message behind this concept is that anyone who has good connections can help to eliminate networking bias and bring more opportunities to people outside of his network. For me, it wasn’t a completely new practice because I personally used my relationships many times before to find internship opportunities for students or to provide help for people in need. What was new for me was to do it as a commitment through the LinkedIn platform which could be more impactful. This is one of many examples that prove that in a world where global inequality of opportunity is in increase, social media when used intelligently could be a good way to break barriers and close the network gap.


The Rabbit is now running. He says it is the National Columbus Day and he received an invitation in his Facebook account to a big tea party in a mysterious campus. Where do you think it could be? We should follow him to know.

Stay connected and be awake!

To be continued…

Rachida Khtira 

Image Credit : Pinterest